Focus on Mind Mapping

It provides a visual approach to the idea.

Bora Kurum

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Mind mapping is being used more and more in companies. It has several names depending on its origin, it is often called “mind map” at school, in learning “topogram” and in research “mind map”. However, it provides a visual approach to the idea which has multiple advantages.

The definition of mind mapping

“Mind” means “spirit” in English and “map” the map. This approach could be translated literally as “mind map”. The principle is simple, take a sheet of paper and put in the centre an idea that can be represented by a word, a drawing or a photograph.

It differs from a linear representation because it organizes ideas around a central idea. Unlike a list, it allows representing a set of ideas or tasks by a graphic representation that can be coloured with various geometric shapes.

To take an example, the mind map can be used, for example, to show a chain of consequences in relation to a central decision, or to show the elements to be taken into account as a result of this decision, or to highlight the stakeholders. The user can, therefore, be multiple and can concern a large number of subjects or practices.

Mind mapping, what is it for?

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Bora Kurum

Author of digital marketing book for SMBs • Newbie entrepreneur • Marketing manager • Netaholic • SEO expert